Branding in Leeds

Building a Brand, in the traditional sense, is something that takes place over time. If you think og larger brands such as coca-cola and Gap, they have enormous budgets, most small business of course do not.

So, we have to build our own brand on a budget, therefore, its imperative that everything gives the same consistent message over and over again. This comes down to Business Cards, Letterheads, Website Design, leaflets and vehicle banners. Everything must be consistent.

One way in which to do this, is to have continuity with the people who produce your image. The other way, is not to change this image every 6 months or so. Once you've got it down right, that should be it.

When we first started out, the number of marketing companies we saw before we decided to do it ourselves, many of them said "you need a new logo" as they're first point of call. The question was of course, if we have a new logo, just how much would it cost, and how much business would that bring in?

Wouldnt that money be better spent on producing leaflets, or maybe on Search Engine optimisation, etc etc. It is useful to have a vibrant and unique logo, but not at the expense of other more worthwhile marketing ventures.

Branding does take time, but is well worth it, as once the recognition sets in, you can start to become better with your marketing, but to begin with, you need to brand your business.

One of the other problems with branding, and ive had this phone call a few times now, is where people try and sell you your logo in fron of thousands of people every saturday - thats right - football stadiums.

Look at it this way, 95% of the UK's population are familiar with GAP, the clothing store. But only 20% of people shop there.

Why? Brand values. If you simply have a logo with your name on it, then is it clear about what you do? Is it clear what product you sell? Branding is about selling your Brand values everytime you advertise. Its not just about logo placement.

• Takes time and money to build over a period time
• Useless without communicatin your Brand Values
• Difficult to sell what the brand is, and difficult to change - the brand belongs in the mind of the consumer, regardless of what you think it is.
• Recognition of your business, product or service over a period of time will help improve sales and remove the barriers to making a purchase.

We can help with the communication of your branding message, ensuring we get it right in the mind of your consumer first time.

Give us a call on 0870 360 9600, or email