Public
Relations in Leeds
Public
Relations is a highly visible way of speaking to
customers through the local or national press. A
few column inches in a local newspaper about your
new product or service for example, and quickly
send you the business to help grow your company.
Awareness
is the first part of marketing your business, for
if potential customers do not know you exist, then
it is very difficult to sell to the.
There
are two types of public relations, the first is
positive, and is to do with Press Releases about
your new product, new staff, or other information
that may be of interest. We have experience in getting
our press releases into the press.
The
second type of public relations, is negative, and
is to do with anything that may look bad about your
organisation, being sued for compensation for example,
or perhaps a product recall. Damage limitation is
the name of the game here.
Public
relations tends not to cost anything at all, apart
from our help in getting those few newspaper inches.
Generally,
in marketing terms, PR tends to be 3 times more
effective than an advertisement, as it is an unbiased
via of something exciting that your company has
to offer, whereas an advert is something you have
paid for. The PR has much more "oomph"
behind the message.
We
can help with the design of your message and the
distribution throught he local and national press.
We build relationships with business editors, shopping
columns in the national and local newspapers. Its
this relationship that we leverage to help us get
into some of the publications with your press release.
Give
us a call on 0870 360 9600, or email
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